FreshXchange Logo

About

Revolutionizing global fresh produce sourcing with transparency, quality, and efficiency

Our Mission

At FreshXChange, our mission is to transform the global fresh produce trade by creating direct connections between premium producers and commercial buyers worldwide. We're committed to promoting sustainable agriculture, fair trade practices, and transparent supply chains.

We focus on improving livelihoods for smallholder farmers while ensuring global quality standards for our buyers. All producers on our platform maintain a minimum of Global GAP and GRASP certifications, with QR code-enabled traceability as standard.

By leveraging technology and our extensive network, we aim to reduce inefficiencies in the traditional import/export process, minimize food waste, and ensure that both producers and buyers can thrive in a more equitable marketplace.

Fresh produce transportation
Global shipping operations

Our Story

FreshXChange was founded in 2020 by a team of agricultural experts and technology innovators who recognized the challenges faced by both producers and buyers in the international fresh produce market. Having worked directly with farmers across Africa, Asia, and Latin America, our founders witnessed firsthand the disconnect between quality producers and global markets.

We identified that the primary barriers for smallholder farmers were access to certification and lack of transparency in the supply chain. FreshXChange was built to address these challenges directly, providing a six-month onboarding process for smallholders to ensure they meet global standards.

What began as a small pilot project connecting Kenyan herb farmers with European importers has grown into a comprehensive platform serving hundreds of producers and buyers across multiple continents. Today, FreshXChange continues to expand its reach while maintaining its core commitment to quality, transparency, and sustainability.

Our Values

Quality

We maintain rigorous standards for all producers on our platform, ensuring buyers receive only the highest quality produce that meets international certification requirements.

Transparency

Our QR code traceability system provides complete visibility throughout the supply chain, allowing buyers to verify the origin and journey of every product.

Fairness

We promote fair trade practices and transparent pricing to create sustainable value for all participants, with a focus on improving livelihoods for smallholder farmers.

Our Certification Standards

All producers on the FreshXChange platform meet rigorous certification standards. We work with smallholder farmers through a comprehensive six-month onboarding process to ensure they follow global standards.

Global GAP

Global GAP

Good Agricultural Practices

GRASP

GRASP

Risk Assessment on Social Practice

Rainforest Alliance

Rainforest Alliance

Sustainable Agriculture

QR Traceability

QR Traceability

End-to-End Supply Chain Visibility

Join Our Community

Whether you're a commercial buyer seeking reliable sources of premium fresh produce or a producer looking to expand your market reach, we invite you to join the FreshXChange community.

Contact Us

Email

info@fresh-xchange.com

Phone

+31202146012

Address

Mondriaan Tower
54 Amstelplein
Amsterdam, NH 1096 BC
Netherlands